Malbon Golf has partnered with a slew of companies in recent years. Now the buzzy brand can add Gap to that list.
On Friday, the two will unveil a limited-edition collection and campaign that blends Malbon’s signature golf aesthetic with Gap’s preppy-inspired basics.
The 33-piece Gap x Malbon collection of men’s and women’s apparel features a custom PAR logo along with a play on Gap’s arch logo on a variety of fleece, knits and accessories in stripes, plaids and herringbone patterns.
“Malbon has fostered a vibrant culture around the game of golf, allowing us to engage a new customer and bring together our two communities in a fresh way,” said Mark Breitbard, president and chief executive officer of Gap brand. “Our collaboration with Malbon represents the unique intersection of fashion, sports and culture, offering a new opportunity for self-expression, on or off the golf course, through the lens of beloved Gap icons.”
“We grew up with Gap, so the opportunity to collaborate and bridge golf culture with Gap’s heritage is incredibly exciting,” said Erica and Stephen Malbon, the married couple that founded Malbon in 2017. “Gap defines what an American brand can look like — it’s where fashion and functionality collide — so we are thrilled that each and every piece reflects, authentically, the DNA of both brands.”
Jesper Parnevik in pieces from the collection.
Duncan Wolfe
To promote the collection, the companies created a Generation Golf campaign shot by Duncan Wolfe. The campaign features five-time PGA tour winner Jesper Parnevik alongside his children, Peg and Phoenix Parnevik. Malbon has worked with Parnevik in the past, notably in 2022 when the former Swedish golfer and his daughter were the faces of its Yacht Collection, a seasonal lifestyle line for golf enthusiasts. Parnevik also serves as an ambassador of the brand.
In the Gap x Malbon campaign images, Jesper Parnevik wears a linen-cotton bomber jacket with matching pleated baggy shorts and baseball hat; a utility vest with pleated baggy pants, and a heavyweight French terry logo hoodie. Peg Parnevik wears a cropped polo sweater with a linen-cotton plaid pleated mini skort and a cable-knit sweater and heavyweight quarter-zip pullover, while Phoenix Parnevik dons a striped polo shirt, polo sweater and graphic T-shirt.
Peg and Jesper Parnevik in a campaign image.
The collection will retail for $18 to $138 and be available beginning at noon on Friday online and in select Gap stores in the U.S. including units in Los Angeles, New Jersey, Dallas, Miami and New York City. It will also be available online in Japan.
In the past few years Malbon has partnered with a variety of companies including Nike, Dockers, Spyder, New Balance, Budweiser and Wheels Up. Gap is in the midst of a reinvention under CEO Richard Dickson and has collaborated with Palace, Cult Gaia and Dôen. It also recently unveiled GapStudio, a new elevated line designed by Zac Posen, who serves as the retailer’s creative director.
